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Generative
AI
Content
Creation
Course Overview
This course provides students with a series of comprehensive skillsets in creating content along with latest Generative AI technologies.
Different topics are covered e.g. videography with AI, photography with prompt design, graphic design and illustration, as well as creative writing.
Topic 1
Videography with AI
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Basic operation, principles and technique of filming & editing
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Introduction of Artificial Intelligence (AI) in script writing & video editing
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Learn about types of cameras & associated gear; and usage
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Mini-project to put learning into practice; with feedback
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Leadership & communication development in small team environment
Topic 2
Photography & Prompt Design
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Exposure and composition
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Mobile photography
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Different types of photography (Landscape, product, night, etc.)
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Introduction to prompt design to create images & visuals
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Art tools for image generation with customised prompts
Topic 3
Graphic design & Illustration with AI
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Introduction to Graphic Design and Illustration
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Principles of typography
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Exploring color theory in design
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Layout and composition techniques
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Creative design with Gen AI, such as Thumbnail and school flyer
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Hands-on practice
Topic 4
Creative writing with AI
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Introduction to Creative Copywriting
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Defining the importance of target audiences
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Exploring digital communication channels
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Introduction to creative copywriting with Gen AI
Intended Learning Outcome
What students can take away from the course
01
Be competent to apply Generative AI tools in videography, photography, graphic design and creative writing
03
Nourish interest and curiosity in world of Content Creation
02
Develop critical thinking & leadership via working in small groups
04
Nurture “Design-led” mindsets with AI
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