Designed for empowering individuals to pursue content creation or slasher as a profession. Through a comprehensive curriculum and industry insights, students gain the skills and knowledge needed to excel in the dynamic field of modern content creation.
Students can develop innovation, technical expertise, and an entrepreneurial mindset, to prepare students for a successful careers as content creators, equipped to meet the demands of the digital age.
The field of content creation provides various career paths, such as becoming a Key Opinion Leader (KOL), YouTuber, influencers.
Students can learn about the production ecosystem from scratch, with guidance from industry experts.
By delving into these subjects, individuals can establish a solid foundation in these areas and gain hands-on experience in video production.
Path to become a Creator
Videography - pre-production
Idea brainstorming; find your voice, style, niche
Introduction to different equipment for videographing
Prepare script & team roles for video shooting
Mini-project to put learning into practice; with feedback
Videography - on-site shooting
Storytelling – know your audience
Set up your audio & lightning
Learn about types of cameras & associated gear
Shoot your A-roll & B-roll
How to talk to the camera
Video Editing & post-production
Media file management
Title and effects of Videos
Adding b-roll (image, stock footage) & Voice-over
Copyrights (Music, Image, Video)
Editing workflow with Adobe softwares
Ethics management and digital marketing
Thumbnail, Title and description for your ready content
Research for keywords with SEO tools
Uploading process to YouTube / Facebook / Instagram
Ethics management and consideration in running Social Media
Get your audience’s attention to your channel
Mechanism of Social Media algorithm
In-person visit to popular YouTuber work studio in Hong Kong
Get to see Studio set-up, equipment, workflow, behind-the-scene etc.
Sharing & Discussion session with Career as a Content Creator
Intended Learning Outcome
What students can take away from the course
Develop practical skills in script planning, writing, and editing for video production.
Ensure ethical compliance with copyright laws for production.
Establish knowledge in managing social media channels.
Cultivate a curiosity for further exploration of content creation-related career & learning opportunities